We sell to seniors
(and those who influence seniors)
As the authors of the leading business book on how to market to boomers and seniors online, we appreciate your need to focus on results over the minutia of what happens behind the scenes.
Simply put, we integrate data-driven digital marketing strategy with cutting edge sales techniques to help you win your best mature-market customers at the lowest cost.
Our deliverables include qualified leads, appointments and sales. We work with emerging brands that stand to bring value to the lives of our consumers.
Key to our success in selling to boomers and seniors is a flexible framework for planning online campaigns that integrates real-world behavioral data with time honored craft of storytelling.
From there, we leverage many of the tactics and channels you would expect such as search, social and email. Over the years, we’ve learned what our consumers like and don’t like and we optimize relentlessly on the former.
Any marketer worth their salt can increase traffic to your website, improve lead conversion or send email. At Immersion Active we stand alone in our ability to move seniors through both the marketing and sales funnels in a highly persuasive and efficient manner.
From business analyses and campaign planning to online media/channel mix plans, we work with you to understand and optimize key moments in your customer lifecycle and increase engagement and profitability.
Our experience with this mature demographic gives your campaign a solid foundation, but then our teams really get to work creating powerful testing, optimization and management strategies to make the most of your advertising investment.
Our segmentation, analytics and email testing is designed to learn more about the behaviors of your target audience and we use these insights to improve the performance of your communications.
Every Immersion Active client team includes an Optimization Analyst whose role is to identify opportunities for improvement and create optimization/testing plans that focus on the areas with the highest potential Return On Investment (ROI).
Immersion Active’s client teams continually evaluate the communications and the channels used based upon user data, analytics and voice of customer insights to keep the communications fresh and engaging.
Creative isn’t just about looking pretty. Our websites, landing pages, emails, video and interactive experiences work together as part of a coherent online ecosystem guiding users towards action that produces results.
It is the art and science of maintaining the customer’s permission to interact and engage them while they educate themselves through the sales funnel.
We offer 50+ Marketing Bootcamps, as well as more specific training on areas like copywriting and interaction design for older adults. We can also design custom programs that take a deeper dive into more specific areas.