News & Events

Webinar: Engaging Homebuyers Through Social Media Marketing

Mark your calendar for Immersion Active’s next webinar. On Thursday, June 14th join Lisa McElwain and Carla VanHorn as they discuss how social media plays an essential role in successful online marketing strategies for homebuyers.

Highly engaged consumers expect your community’s social media to provide insights they won’t find on a website. Social media provides some of the most effective online advertising channels for consumers.

Join the discussion to learn:

  • How consumers use social media
  • What the recent Facebook changes mean to your campaign
  • Expectations and how to build community
  • How to convert “likes” to leads
  • How to build an effective advertising campaign on social media channels
You’ll leave with a practical list you can apply immediately following this webinar.

Topic: Engaging Homebuyers Through Social Media Marketing

Date: Thursday, June 14th

Time: 1:00 pm EST

Click here to register

Lisa McElwain
Senior Digital Media Strategist
Lisa has been marketing to Boomers and seniors (and their adult children) online since 2011, most recently with Immersion Active and previously at an agency focused on marketing retirement communities and senior care services. Lisa has a passion for helping clients achieve exceptional ROI by reaching the right audience at the right time, with the right message. She loves to write and be creative, but she’s also analytical and detail-oriented, and she loves a challenge — all things that enable her to excel at digital marketing campaigns. In addition to paid media, she’s also well versed in Google Analytics, local search marketing, conversion rate optimization, search engine optimization, and online reputation management.
Carla VanHorn
Digital Media Strategist
Carla VanHorn focuses on paid media advertising in the property development and healthcare vertical. Carla’s strong interpersonal communication skills, analytical mind, attention to detail, and passion for creativity allows her to provide a wide range of marketing solutions that are tailored to the specific needs of each client.