We invite you to learn more about marketing to boomers, seniors and the mature markets.


Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

April 9, 2015

Jumping into Bed with Boomers Too Soon: Secrets of Meaningful Marketing Automation

Marketing automation can be a wonderful thing–but it can also erode trust from your prospects if you’re not careful. A common marketing automation approach is to send a follow-up email to a prospect after they have downloaded a white paper, e-book, or other piece of helpful content you have provided on your web site. Nothing […]

July 14, 2014

Inserting Your Message Into Family Caregivers’ Lives (Part 3 of 3)

This post is the third in a series of three that focus on family caregivers and how to connect with them online. Getting the attention of busy, stressed family caregivers can be challenging. However, here at Immersion Active we’ve managed to do so successfully by using three strategies: Connect with the family caregivers’ social graph […]

March 31, 2014

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