We invite you to learn more about marketing to boomers, seniors and the mature markets.

statistics

Impact of Response Times in Sales [stats]

Responding quickly to a lead in the senior market has a greater impact than you might think. These response time statistics will shake up your thinking on just how critical a quick reply really is. Immersion Active Recommends: Develop a process around responding to web leads, with roles and responsibilities. Set up alerts and emails […]

November 5, 2015

3 Wins in Leveraging Data to Map the Senior Consumer Journey

As we talk with clients who are planning to complete a website redesign, utilize an email marketing automation campaign, or integrate marketing and sales for seniors, we often ask them to take a step back and review the senior customer journey before jumping into their project. This way, they can make sure that their plan […]

October 22, 2015

The Secret to Supercharging Your Marketing to Older Consumers: PART 1

What I am about to tell you is not so much the secret to marketing to older consumers as it is a huge opportunity. It’s a timeless struggle—some liken it to the eternal battle between good and evil, light versus dark, Jedi versus Sith, beer versus wine…well, you get the picture. I’m talking about marketing […]

April 20, 2015

The Secret to Supercharging Your Marketing to Older Consumers: PART 2

[In Part 1, we outlined how integrated marketing and sales are key to creating an integrated customer experience.] An integrated customer experience means focusing on journeys as opposed to isolated touchpoints (or “moments of truth”). The journey is your destination Customers of companies who took a journey-based approach: Report greater customer satisfaction Have a higher […]

April 20, 2015

Top 7 Online Marketing Channels for Mature Consumers in 2015

The Internet has drastically changed the way in which information is shared, and has had a profound impact on marketing to mature consumers. Older adults are deeply engaged with interactive media, making online marketing channels a powerful method to connect with these consumers. Learn which channels are most effective in this latest white paper from Immersion Active.

April 12, 2015

50+ Facts and Fiction: Size, Wealth and Spending of 50+ Consumers

There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50. With Gen X coming into the mix, the size, wealth and spending of mature consumers changes the landscape of the digital world we live in. Here is a select list of stats and data surrounding adults 50+, baby boomers and seniors.

March 9, 2015

Why Boomers Could Be Your Most Valuable Facebook Fans

There are a lot of preconceptions about the online usage of older adults. All the way back in 2008, which is practically forever ago in Internet years, the Pew Internet and American Life project reported that over-65 Web users were “just as proficient as the young though less adventurous in the kinds of things they […]

April 21, 2014

Aging In Place Comes of Age for Baby Boomers

As members of the baby boom generation reach retirement age, the U.S. is seeing a dramatic shift of economic and social ideas. There is a near universal desire by today’s seniors and baby boomers nearing retirement, to age-in-place; that is, to stay in one’s own home and community safely.

February 25, 2013

Let’s Get Reacquainted, Mr. Boomer

Our team collaborated with AdAge last month to discuss methods for understanding the male baby boomer (Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work, available for $249.00 from Ad Age Insights). And, although we approach mature markets from a behavioral perspective – monitoring the seasons of human life – we had to face […]

July 30, 2012

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