We invite you to learn more about marketing to boomers, seniors and the mature markets.

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Top 3 Places Seniors Are Looking for Financial Advice Online

When approaching the senior demographic to market financial services, you have to wrestle with the same truths of marketing that apply to any demographic. One of these truths is that the levels of comprehension and comfort that individual customers have with financial products, information, and issues will vary greatly, even within specific demographics. Some seniors […]

October 8, 2015

Digital marketing for all generations

There is a common misconception that older adults are not tech-savvy, but as Lori Turner-Wilson, CEO and founder of RedRover points out, boomers are big adopters of digital technology and should be marketed to as such.The question to consider isn’t how many potential customers are online, but rather how few of them aren’t.

March 10, 2015

Be Afraid. Be Very Afraid.

(Also known as: Social Media Comes to Project Management) When I was a kid, the best part of Halloween was sitting on the living room floor with my older brother and 2 younger sisters, our treasure pile of candy from the evening’s haul spread out in front of each of us, bargaining and trading for […]

October 31, 2011

What Google+ Means for 50+

Google+ has been invitation-only so far, but growth has been astounding. It has reached 20 million users in 24 days compared to 1,035 days for Twitter and 1,152 for Facebook. It offers new features such as Circles and Hangouts, which seem to be more intuitive for many managing different areas of life.  [Source: https://plus.google.com/112418301618963883780/posts] For […]

August 4, 2011

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