We invite you to learn more about marketing to boomers, seniors and the mature markets.

social graph

Moving Beyond the Coupon: Boomers Need More Than Bargains

Deal sites. Discount sites. Clearance sites. Coupons, Groupons, and Gray Poupon–oh my. Don’t get me wrong–deals and coupons can be great. And they’re a hot tactic for us online marketers right now because they lie at the intersection of the consumer’s painful awareness of the poor economy, the explosion of the social graph, and location-based services. […]

November 5, 2010

Nothing More “To Be Determined” for Boomer Social Network

With boomers, it’s not about destination sites. It’s not about building a place for them to call their own. They’re already online and going to most of the same places as everyone else. It’s not about creating a place for them to have conversations. They’re already having them.

July 2, 2009

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