We invite you to learn more about marketing to boomers, seniors and the mature markets.

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Inserting Your Message Into Family Caregivers’ Lives (Part 3 of 3)

This post is the third in a series of three that focus on family caregivers and how to connect with them online. Getting the attention of busy, stressed family caregivers can be challenging. However, here at Immersion Active we’ve managed to do so successfully by using three strategies: Connect with the family caregivers’ social graph […]

March 31, 2014

3 Step Share Strategy for Marketing to #Boomers Online

In a few weeks, several of us at Immersion Active will head to Nashville for one of my favorite industry events, the WOMMA Summit. WOMMA is an association focused solely on word of mouth and social media marketing. Frankly, “word of mouth” and “social media” are just the buzzwords to lure us marketers; what it’s […]

November 1, 2013

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