We invite you to learn more about marketing to boomers, seniors and the mature markets.

seniors online

Boomer Marketing Manifesto for 2016

As we look forward to a year positioned to be one of the most dynamic on record for boomer marketing, I have compiled a few insights into what we feel will be the biggest changes to expect in 2016. These insights will help you think about your marketing in a new way, or at least […]

January 27, 2016

Top 3 Places Seniors Are Looking for Financial Advice Online

When approaching the senior demographic to market financial services, you have to wrestle with the same truths of marketing that apply to any demographic. One of these truths is that the levels of comprehension and comfort that individual customers have with financial products, information, and issues will vary greatly, even within specific demographics. Some seniors […]

October 8, 2015

50+ Facts and Fiction: Mature Consumers Online

Baby boomers are the Web’s largest constituency, making up more than 30 percent of the United States’ 200 million+ internet users. Older adults are willing to spend their money online and are quickly adapting to mobile. They use the Internet for research, shopping and are active on social media. Here is a select list of stats and data surrounding older adults as online consumers.

March 8, 2015

Why Boomers Could Be Your Most Valuable Facebook Fans

There are a lot of preconceptions about the online usage of older adults. All the way back in 2008, which is practically forever ago in Internet years, the Pew Internet and American Life project reported that over-65 Web users were “just as proficient as the young though less adventurous in the kinds of things they […]

April 21, 2014

Aging In Place Comes of Age for Baby Boomers

As members of the baby boom generation reach retirement age, the U.S. is seeing a dramatic shift of economic and social ideas. There is a near universal desire by today’s seniors and baby boomers nearing retirement, to age-in-place; that is, to stay in one’s own home and community safely.

February 25, 2013

What Google+ Means for 50+

Google+ has been invitation-only so far, but growth has been astounding. It has reached 20 million users in 24 days compared to 1,035 days for Twitter and 1,152 for Facebook. It offers new features such as Circles and Hangouts, which seem to be more intuitive for many managing different areas of life.  [Source: https://plus.google.com/112418301618963883780/posts] For […]

August 4, 2011

The Ageless Benefits of YouTube Captions

Youtube, the world’s #2 search engine, has a powerful feature that many users don’t take advantage of: captions. Captions make your video available to more people (of all ages) in a lot of surprising ways, and benefit consumers and content creators alike. First, the obvious one:

November 29, 2010

eMarketer: Seniors Didn’t Catch the Wave

eMarketer released an article today titled “Few Senior Surfers Sighted.” “Not Internet-addicted?” That’s an interesting perspective. I don’t mean to suggest that seniors are “addicted” to using the Internet, but what this article infers is a bit of a stretch.

July 10, 2009

2009 Generations Online Report

The Pew Internet & American Life Project has released the 2009 version of its Generations Online report. As we suggest in our book Dot Boom, older generations are generally following suit with younger adults.

March 27, 2009

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