We invite you to learn more about marketing to boomers, seniors and the mature markets.

responsive design

Website Best Practices for 50+ Homebuyers – Part 2: Content

Content is king, says the old (well, old in internet years) saying. You probably didn’t know that this phrase was coined in 1996 by none other than Bill Gates, the founder of Microsoft, who first used it in an essay arguing that: “If people are to be expected to put up with turning on a […]

June 25, 2019

Website Best Practices for 50+ Homebuyers – Part 1: Design

Over the years, Immersion Active has built a reputation throughout the property development industry for our ability to reach the 50+ homebuyer. This reputation isn’t an accident. We’ve spent years optimizing our website design and content to attract this specific audience. During this time, we’ve learned a thing or two about what makes this audience […]

June 14, 2019

Responsive Handling, Not Just for Cars Anymore.

As a driver of a Jeep Wrangler, I have driven on and off pavement, over dirt hills and ditches, through deep mud, water and snow. I have even driven over a bridge made of two logs to cross a creek with the guiding direction of Trail Guides. I have learned to adjust my driving skills […]

December 12, 2011

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