We invite you to learn more about marketing to boomers, seniors and the mature markets.

property development

7 Tips for International Developers to Attract More U.S. Boomers

When Baby Boomers are on the hunt for a second home, or primary retirement property, outside the United States, it’s easy for them to initially be persuaded by the promises of luxurious housing, cheaper living, and/or tropical views. Unfortunately, as they start to dig deeper and do more research online, they often find stories about […]

July 18, 2019

Website Best Practices for 50+ Homebuyers – Part 2: Content

Content is king, says the old (well, old in internet years) saying. You probably didn’t know that this phrase was coined in 1996 by none other than Bill Gates, the founder of Microsoft, who first used it in an essay arguing that: “If people are to be expected to put up with turning on a […]

June 25, 2019

Website Best Practices for 50+ Homebuyers – Part 1: Design

Over the years, Immersion Active has built a reputation throughout the property development industry for our ability to reach the 50+ homebuyer. This reputation isn’t an accident. We’ve spent years optimizing our website design and content to attract this specific audience. During this time, we’ve learned a thing or two about what makes this audience […]

June 14, 2019

Guest Blog: 6 Reasons Sales Are Slow in Your Under-Performing Community

Dive in and Determine What’s Causing the Problem…. As a sales leader, you probably have a portfolio of communities where some are selling like hotcakes, and well, maybe a few are not. These are the communities that keep you up at night, right? Month after month your sales are slow, and you can’t seem to […]

October 30, 2018

You’re Invited! Best Practices in Event Marketing for Home Builders

Most builders, developers, and communities we work with consider on-site events an important part of their marketing strategy. Whether you are planning a grand Grand Opening or a simpler Open House, events offer a way to get new prospects to your property and nurture existing leads further down the funnel. Here are 9 tips you can use to integrate digital into your event marketing.

August 30, 2018

Why Remodelers Need to Connect With Family Caregivers Recap

If you’re a remodeler looking to provide aging-in-place services, it’s important to understand that the family care giver plays a significant role in a senior purchasing decision. In fact, they are often the end decision maker and may be paying for the remodeling themselves. So, who are these purchasing influencers and how can you connect with them online?

August 30, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

5 Best Practice Strategies for E-mails Targeting Home Buyers

As a property developer or home builder looking to connect with potential buyers, creating “select” e-mails should be an important part of your marketing strategy. Join us as we examine what sets these e-mails apart from other and discover best practices for crafting e-mails that rise above the fray.

July 12, 2018

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