We invite you to learn more about marketing to boomers, seniors and the mature markets.

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The Secret to Supercharging Your Marketing to Older Consumers: PART 1

What I am about to tell you is not so much the secret to marketing to older consumers as it is a huge opportunity. It’s a timeless struggle—some liken it to the eternal battle between good and evil, light versus dark, Jedi versus Sith, beer versus wine…well, you get the picture. I’m talking about marketing […]

April 20, 2015

The Secret to Supercharging Your Marketing to Older Consumers: PART 2

[In Part 1, we outlined how integrated marketing and sales are key to creating an integrated customer experience.] An integrated customer experience means focusing on journeys as opposed to isolated touchpoints (or “moments of truth”). The journey is your destination Customers of companies who took a journey-based approach: Report greater customer satisfaction Have a higher […]

April 20, 2015

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