We invite you to learn more about marketing to boomers, seniors and the mature markets.

online video

Top 7 Online Marketing Channels for Mature Consumers in 2015

The Internet has drastically changed the way in which information is shared, and has had a profound impact on marketing to mature consumers. Older adults are deeply engaged with interactive media, making online marketing channels a powerful method to connect with these consumers. Learn which channels are most effective in this latest white paper from Immersion Active.

April 12, 2015

50+ Facts and Fiction: Mature Consumers Online

Baby boomers are the Web’s largest constituency, making up more than 30 percent of the United States’ 200 million+ internet users. Older adults are willing to spend their money online and are quickly adapting to mobile. They use the Internet for research, shopping and are active on social media. Here is a select list of stats and data surrounding older adults as online consumers.

March 8, 2015

The Ageless Benefits of YouTube Captions

Youtube, the world’s #2 search engine, has a powerful feature that many users don’t take advantage of: captions. Captions make your video available to more people (of all ages) in a lot of surprising ways, and benefit consumers and content creators alike. First, the obvious one:

November 29, 2010

2009 Generations Online Report

The Pew Internet & American Life Project has released the 2009 version of its Generations Online report. As we suggest in our book Dot Boom, older generations are generally following suit with younger adults.

March 27, 2009

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