We invite you to learn more about marketing to boomers, seniors and the mature markets.

online marketing

Predictive Targeting in the Senior Care Continuum

Trying to market to seniors in the healthcare markets requires a keen knowledge of the process a customer goes through in their buying decision. At Immersion Active, we’ve leveraged the senior care continuum to target customers based on predictive analytics. Using this method, we’ve created a real-time system for evaluation and a framework for successful […]

October 15, 2015

Top 7 Online Marketing Channels for Mature Consumers in 2015

The Internet has drastically changed the way in which information is shared, and has had a profound impact on marketing to mature consumers. Older adults are deeply engaged with interactive media, making online marketing channels a powerful method to connect with these consumers. Learn which channels are most effective in this latest white paper from Immersion Active.

April 12, 2015

50+ Facts and Fiction: Mature Consumers Online

Baby boomers are the Web’s largest constituency, making up more than 30 percent of the United States’ 200 million+ internet users. Older adults are willing to spend their money online and are quickly adapting to mobile. They use the Internet for research, shopping and are active on social media. Here is a select list of stats and data surrounding older adults as online consumers.

March 8, 2015

Immersion Active Top 5 Blog Posts of 2014

Every year, we continue to speak to and work with marketers around the world intrigued by the 50-plus market and their engagement in all things digital.  The depth and breadth of our work across verticals makes every day a blessing as we continue to fulfill our mission to help connect older adults with the products […]

January 13, 2015

Travel Is Booming With Boomers

Adults over 50 now account for up to 80 percent of luxury travel spending in America at over $150 billion a year. On average, older adults will take 4 trips per year, they rank travel as their number one leisure activity and boomer women spend nine out of every ten-vacation dollars. The top types of […]

October 10, 2014

Beyond Engagement: Cultivating Peak Experiences for Your Consumers and You

At a recent company meeting, David challenged the Immersion Active team to think about why we do what we do. Is our strong work ethic entirely driven by client expectations, looming deadlines, KPIs and a paycheck at the end of the day? Or is there something more? If you’ve had the chance to talk with […]

August 25, 2014

The Proper Use of Segmentation in Mature Marketing

If you’ve read Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, you know that we follow a philosophy of developmental relationship marketing (DRM) here at Immersion Active. DRM means building your marketing efforts by focusing on the core needs that, as humans, we all share. By focusing on shared core needs, rather than […]

July 28, 2014

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