We invite you to learn more about marketing to boomers, seniors and the mature markets.


Digital marketing for all generations

There is a common misconception that older adults are not tech-savvy, but as Lori Turner-Wilson, CEO and founder of RedRover points out, boomers are big adopters of digital technology and should be marketed to as such.The question to consider isn’t how many potential customers are online, but rather how few of them aren’t.

March 10, 2015

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