We invite you to learn more about marketing to boomers, seniors and the mature markets.

Marketing

5 Mistakes of Lead Generation with Mature Consumers

These five mistakes in lead generation with mature consumers are some of the most common among marketers. Each one costs marketers hundreds of potential leads and, consequently, thousands of dollars. Don’t get caught making one of these mistakes! 1. Brands don’t capture existing demand before they spend on lead generation. The first mistake happens simply because […]

November 12, 2015

Top 3 Places Seniors Are Looking for Financial Advice Online

When approaching the senior demographic to market financial services, you have to wrestle with the same truths of marketing that apply to any demographic. One of these truths is that the levels of comprehension and comfort that individual customers have with financial products, information, and issues will vary greatly, even within specific demographics. Some seniors […]

October 8, 2015

Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

April 9, 2015

3 Ways Marketers Need to Rethink Storytelling

As marketers, we like to talk about our influence as storytellers, but, truth be told, effective storytelling on behalf of brands is rare. I’d like to share with you three thoughts to consider that would make us all better storytellers. 1. It’s not about you. I once heard a funny comedian, Michael Jr, talk about […]

September 15, 2014

Connecting to the Needs of Pre-Retirees

I did a quick survey of some friends and family today, asking them how they would define a “pre-retiree.” Here’s what I heard: Age: 45– 80 Gender: Male or Female Marital Status: Married or divorced Annual Income: $35,000 – $150,000 This wide variety in answers didn’t surprise me. As the Boomer generation ages, they are […]

May 12, 2014

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