We invite you to learn more about marketing to boomers, seniors and the mature markets.

marketing automation

Guest Blog: 10 Reasons to Bite the Bullet and Switch to an Automated CRM

A Contact Relationship Management (CRM) system is an absolute must for any business that wants to compete and capture sales. CRMs not only organize your information, tasks, appointments and communications, many actually perform those functions for you with automated follow up campaigns, lead capture mechanisms, broadcast email and text messaging. Here are 10 things you may not be aware of that a web-based CRM with marketing automation functions can do for you

November 9, 2018

5 Mistakes of Lead Generation with Mature Consumers

These five mistakes in lead generation with mature consumers are some of the most common among marketers. Each one costs marketers hundreds of potential leads and, consequently, thousands of dollars. Don’t get caught making one of these mistakes! 1. Brands don’t capture existing demand before they spend on lead generation. The first mistake happens simply because […]

November 12, 2015

Jumping into Bed with Boomers Too Soon: Secrets of Meaningful Marketing Automation

Marketing automation can be a wonderful thing–but it can also erode trust from your prospects if you’re not careful. A common marketing automation approach is to send a follow-up email to a prospect after they have downloaded a white paper, e-book, or other piece of helpful content you have provided on your web site. Nothing […]

July 14, 2014

What’s Missing In Your Customer Lifecycle Journey?

As online marketers, we can often become shortsighted; blind to the full customer journey. We get fixated on that dynamite lead generation strategy or the progressive ecommerce experience. Don’t get me wrong – those are necessary pieces to helping an online user convert – but what about the touch points afterward? I’ve heard many different […]

May 29, 2014

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