We invite you to learn more about marketing to boomers, seniors and the mature markets.

iPad

What Steve Jobs taught me about “old” people and product development

With the formal resignation of Steve Jobs, quite a few stories are coming out of the woodwork about Apple’s iconic CEO. One of my favorite stories takes place early in Steve’s rise to stardom when he attended the birthday of a 9-year old celebrity. Steve’s gift to the young man was, what else, a Macintosh […]

September 12, 2011

Have we reached a new tipping point?

The biggest new trend is that certain key Internet activities (including some of the most important ones from a marketing perspective) are becoming more uniformly popular across all age groups.

March 28, 2011

Brewing up a Mobile Application Strategy for Baby Boomers

Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so. A cup of coffee can be comforting […]

January 17, 2011

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