We invite you to learn more about marketing to boomers, seniors and the mature markets.

integrated marketing and sales

Boomer Marketing Manifesto for 2016

As we look forward to a year positioned to be one of the most dynamic on record for boomer marketing, I have compiled a few insights into what we feel will be the biggest changes to expect in 2016. These insights will help you think about your marketing in a new way, or at least […]

January 27, 2016

Align Your Sales and Marketing Team For 32% Growth

With 57% of lead conversion determined by lead quality and 43% by the sales process (Leads360), marketing and sales teams are intrinsically linked when it comes to influencing the overall success of their companies. Why, then, is there such opposition between these two teams? Maybe the better question is: what are we leaving on the table […]

December 7, 2015

The Secret to Supercharging Your Marketing to Older Consumers: PART 1

What I am about to tell you is not so much the secret to marketing to older consumers as it is a huge opportunity. It’s a timeless struggle—some liken it to the eternal battle between good and evil, light versus dark, Jedi versus Sith, beer versus wine…well, you get the picture. I’m talking about marketing […]

April 20, 2015

The Secret to Supercharging Your Marketing to Older Consumers: PART 2

[In Part 1, we outlined how integrated marketing and sales are key to creating an integrated customer experience.] An integrated customer experience means focusing on journeys as opposed to isolated touchpoints (or “moments of truth”). The journey is your destination Customers of companies who took a journey-based approach: Report greater customer satisfaction Have a higher […]

April 20, 2015

Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

April 9, 2015

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