We invite you to learn more about marketing to boomers, seniors and the mature markets.

Immersion Active

The Life Of An Intern: Sade Reeves

My name is Sade Reeves and I am the Marketing Communications Intern at Immersion Active. Immersion Active is a digital marketing agency for the mature markets, mostly people who are over 50, and we help brands leverage digital media to effectively connect with baby boomers and seniors.

July 5, 2019

Brewing up a Mobile Application Strategy for Baby Boomers

Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so. A cup of coffee can be comforting […]

January 17, 2011

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