We invite you to learn more about marketing to boomers, seniors and the mature markets.

Home Builders

7 Tips for International Developers to Attract More U.S. Boomers

When Baby Boomers are on the hunt for a second home, or primary retirement property, outside the United States, it’s easy for them to initially be persuaded by the promises of luxurious housing, cheaper living, and/or tropical views. Unfortunately, as they start to dig deeper and do more research online, they often find stories about […]

July 18, 2019

What a Surprise! 55+ Homebuyers Use Social Media to Guide Their Home buying Experience

We’ve known for years that social media plays an important role in the 55+ homebuyers’ customer journey, but it wasn’t until we conducted our Online Preferences of 55+ Homebuyers survey that we realized the level of importance mature consumers place on social media as a resource. Just last week, Immersion Active released its new white […]

July 12, 2019

Guest Blog: 6 Reasons Sales Are Slow in Your Under-Performing Community

Dive in and Determine What’s Causing the Problem…. As a sales leader, you probably have a portfolio of communities where some are selling like hotcakes, and well, maybe a few are not. These are the communities that keep you up at night, right? Month after month your sales are slow, and you can’t seem to […]

October 30, 2018

You’re Invited! Best Practices in Event Marketing for Home Builders

Most builders, developers, and communities we work with consider on-site events an important part of their marketing strategy. Whether you are planning a grand Grand Opening or a simpler Open House, events offer a way to get new prospects to your property and nurture existing leads further down the funnel. Here are 9 tips you can use to integrate digital into your event marketing.

August 30, 2018

Why Remodelers Need to Connect With Family Caregivers Recap

If you’re a remodeler looking to provide aging-in-place services, it’s important to understand that the family care giver plays a significant role in a senior purchasing decision. In fact, they are often the end decision maker and may be paying for the remodeling themselves. So, who are these purchasing influencers and how can you connect with them online?

August 30, 2018

Is it Universal Design or an Upgrade? Perhaps It’s Both

Is it universal design or an upgrade? How can you best highlight the universal design elements in your products to show the benefits that allow home buyers to stay home longer, without repeatedly reminding them that they are aging?

July 26, 2018

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