We invite you to learn more about marketing to boomers, seniors and the mature markets.

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Boomer Marketing Manifesto for 2016

As we look forward to a year positioned to be one of the most dynamic on record for boomer marketing, I have compiled a few insights into what we feel will be the biggest changes to expect in 2016. These insights will help you think about your marketing in a new way, or at least […]

January 27, 2016

Immersion Active Top 5 Blog Posts of 2014

Every year, we continue to speak to and work with marketers around the world intrigued by the 50-plus market and their engagement in all things digital.  The depth and breadth of our work across verticals makes every day a blessing as we continue to fulfill our mission to help connect older adults with the products […]

January 13, 2015

Why Boomers Could Be Your Most Valuable Facebook Fans

There are a lot of preconceptions about the online usage of older adults. All the way back in 2008, which is practically forever ago in Internet years, the Pew Internet and American Life project reported that over-65 Web users were “just as proficient as the young though less adventurous in the kinds of things they […]

April 21, 2014

What Google+ Means for 50+

Google+ has been invitation-only so far, but growth has been astounding. It has reached 20 million users in 24 days compared to 1,035 days for Twitter and 1,152 for Facebook. It offers new features such as Circles and Hangouts, which seem to be more intuitive for many managing different areas of life.  [Source: https://plus.google.com/112418301618963883780/posts] For […]

August 4, 2011

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