We invite you to learn more about marketing to boomers, seniors and the mature markets.

Dot Boom

Boomer Marketing Tips from the Man of Steel

Boomers have always been huge influencers of the “zeitgeist” or “the spirit of the age” in our culture; they affect the mood of our country in major ways. The new Superman movie making its way to theaters this summer does a good job tapping into today’s zeitgeist. Read more about what lessons the Superman movie offers to help you modify your marketing to better connect with baby boomers.

June 10, 2013

Brewing up a Mobile Application Strategy for Baby Boomers

Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so. A cup of coffee can be comforting […]

January 17, 2011

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