We invite you to learn more about marketing to boomers, seniors and the mature markets.

digital experience

Top 3 Places Seniors Are Looking for Financial Advice Online

When approaching the senior demographic to market financial services, you have to wrestle with the same truths of marketing that apply to any demographic. One of these truths is that the levels of comprehension and comfort that individual customers have with financial products, information, and issues will vary greatly, even within specific demographics. Some seniors […]

October 8, 2015

The Lost Art of Boredom

I’m so bored! We have all said that a lot as children, right before our parents shooed us outside to play or threatened us with housework to alleviate our condition. When was the last time you were bored? I can say quite confidently that I have not been bored in years. Is this a good […]

May 16, 2011

AARP’s Digital Experience

Since I’m not-yet-50, my friends like to tease me about attending AARP’s Life @ 50+ event. Regardless of what they say, AARP does certain things really well at its annual convention that I look forward to, one of which is their general session on the closing day. Over the past several years, I’ve been immersed […]

October 8, 2010

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