We invite you to learn more about marketing to boomers, seniors and the mature markets.

developmental relationship marketing

The Proper Use of Segmentation in Mature Marketing

If you’ve read Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, you know that we follow a philosophy of developmental relationship marketing (DRM) here at Immersion Active. DRM means building your marketing efforts by focusing on the core needs that, as humans, we all share. By focusing on shared core needs, rather than […]

July 28, 2014

Connecting to the Needs of Pre-Retirees

I did a quick survey of some friends and family today, asking them how they would define a “pre-retiree.” Here’s what I heard: Age: 45– 80 Gender: Male or Female Marital Status: Married or divorced Annual Income: $35,000 – $150,000 This wide variety in answers didn’t surprise me. As the Boomer generation ages, they are […]

May 12, 2014

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