We invite you to learn more about marketing to boomers, seniors and the mature markets.

core needs

Beyond Engagement: Cultivating Peak Experiences for Your Consumers and You

At a recent company meeting, David challenged the Immersion Active team to think about why we do what we do. Is our strong work ethic entirely driven by client expectations, looming deadlines, KPIs and a paycheck at the end of the day? Or is there something more? If you’ve had the chance to talk with […]

August 25, 2014

The Proper Use of Segmentation in Mature Marketing

If you’ve read Dot Boom: Marketing to Baby Boomers through Meaningful Online Engagement, you know that we follow a philosophy of developmental relationship marketing (DRM) here at Immersion Active. DRM means building your marketing efforts by focusing on the core needs that, as humans, we all share. By focusing on shared core needs, rather than […]

July 28, 2014

Connecting to the Needs of Pre-Retirees

I did a quick survey of some friends and family today, asking them how they would define a “pre-retiree.” Here’s what I heard: Age: 45– 80 Gender: Male or Female Marital Status: Married or divorced Annual Income: $35,000 – $150,000 This wide variety in answers didn’t surprise me. As the Boomer generation ages, they are […]

May 12, 2014

Boomer Marketing Tips from the Man of Steel

Boomers have always been huge influencers of the “zeitgeist” or “the spirit of the age” in our culture; they affect the mood of our country in major ways. The new Superman movie making its way to theaters this summer does a good job tapping into today’s zeitgeist. Read more about what lessons the Superman movie offers to help you modify your marketing to better connect with baby boomers.

June 10, 2013

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