We invite you to learn more about marketing to boomers, seniors and the mature markets.

baby boomers

The Real Reason Baby Boomers’ Leave Their Dream Retirement Home

Millions of 55+ homebuyers purchase a first retirement home and then reconsider their choice as their needs evolve and change. If we are to create vital, sustainable communities that are homes for an entire season of life, rethinking market research is critical.

October 26, 2018

Boomer Marketing Manifesto for 2016

As we look forward to a year positioned to be one of the most dynamic on record for boomer marketing, I have compiled a few insights into what we feel will be the biggest changes to expect in 2016. These insights will help you think about your marketing in a new way, or at least […]

January 27, 2016

Selling to Older Consumers Through an Integrated Customer Experience

There exists a great opportunity in the marketplace to create online customer experiences that win and build loyalty with older consumers. In this economy, customer experience will reign, from the very first exposure to a brand, through a consumer’s first interaction, to the sale, and finally in loyalty and advocacy. Enabling the marketing and sales team to work together is the first step towards creating meaningful journeys that result in long lasting, profitable customer relationships.

April 9, 2015

2015 What’s Next Boomer Business Summit

Now in its 12th year, the What's Next Boomer Business Summit is the nation's leading event for companies, expert and thoughts leaders in the aging market to network and learn from Fortune 100 companies, leading start-ups, and established nonprofit organizations who are successfully targeting the largest and most lucrative consumer…

Date & Location:

March 26, 2015 – Hyatt Regency Chicago

2015 Aging in America ASA Conference

The 2015 Aging in America Conference is THE place to connect with colleagues and leaders from around the nation, learn from world-changing leaders in the field of aging, and grow your skills, knowledge and impact in order to bring better services and products to the aging population. Over 2,500 attendees…

Date & Location:

March 23 – 27, 2015 – Hyatt Regency Chicago

Digital marketing for all generations

There is a common misconception that older adults are not tech-savvy, but as Lori Turner-Wilson, CEO and founder of RedRover points out, boomers are big adopters of digital technology and should be marketed to as such.The question to consider isn’t how many potential customers are online, but rather how few of them aren’t.

March 10, 2015

50+ Facts and Fiction: Size, Wealth and Spending of 50+ Consumers

There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50. With Gen X coming into the mix, the size, wealth and spending of mature consumers changes the landscape of the digital world we live in. Here is a select list of stats and data surrounding adults 50+, baby boomers and seniors.

March 9, 2015

Boomer Traveler Stats and Data

Adults over 50 now account for up to 80 percent of luxury travel spending in America at over $150 billion a year. On average, older adults will take 4 trips per year and rank travel as their number one leisure activity; boomer women spend nine out of every ten-vacation dollars. This profile highlights the stats and data of the boomer traveler and insights from Immersion Active on tapping into this lucrative market.

February 23, 2015

Immersion Active Top 5 Blog Posts of 2014

Every year, we continue to speak to and work with marketers around the world intrigued by the 50-plus market and their engagement in all things digital.  The depth and breadth of our work across verticals makes every day a blessing as we continue to fulfill our mission to help connect older adults with the products […]

January 13, 2015

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