We invite you to learn more about marketing to boomers, seniors and the mature markets.

50+

2015 What’s Next Boomer Business Summit

Now in its 12th year, the What's Next Boomer Business Summit is the nation's leading event for companies, expert and thoughts leaders in the aging market to network and learn from Fortune 100 companies, leading start-ups, and established nonprofit organizations who are successfully targeting the largest and most lucrative consumer…

Date & Location:

March 26, 2015 – Hyatt Regency Chicago

50+ Facts and Fiction: Size, Wealth and Spending of 50+ Consumers

There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50. With Gen X coming into the mix, the size, wealth and spending of mature consumers changes the landscape of the digital world we live in. Here is a select list of stats and data surrounding adults 50+, baby boomers and seniors.

March 9, 2015

50+ Facts and Fiction: Mature Consumers Online

Baby boomers are the Web’s largest constituency, making up more than 30 percent of the United States’ 200 million+ internet users. Older adults are willing to spend their money online and are quickly adapting to mobile. They use the Internet for research, shopping and are active on social media. Here is a select list of stats and data surrounding older adults as online consumers.

March 8, 2015

Why Boomers Could Be Your Most Valuable Facebook Fans

There are a lot of preconceptions about the online usage of older adults. All the way back in 2008, which is practically forever ago in Internet years, the Pew Internet and American Life project reported that over-65 Web users were “just as proficient as the young though less adventurous in the kinds of things they […]

April 21, 2014

Aging In Place Comes of Age for Baby Boomers

As members of the baby boom generation reach retirement age, the U.S. is seeing a dramatic shift of economic and social ideas. There is a near universal desire by today’s seniors and baby boomers nearing retirement, to age-in-place; that is, to stay in one’s own home and community safely.

February 25, 2013

Let’s Get Reacquainted, Mr. Boomer

Our team collaborated with AdAge last month to discuss methods for understanding the male baby boomer (Dudes to Dads: U.S. Men’s Attitudes Toward Life, Family, Work, available for $249.00 from Ad Age Insights). And, although we approach mature markets from a behavioral perspective – monitoring the seasons of human life – we had to face […]

July 30, 2012

What Google+ Means for 50+

Google+ has been invitation-only so far, but growth has been astounding. It has reached 20 million users in 24 days compared to 1,035 days for Twitter and 1,152 for Facebook. It offers new features such as Circles and Hangouts, which seem to be more intuitive for many managing different areas of life.  [Source: https://plus.google.com/112418301618963883780/posts] For […]

August 4, 2011

A note from David on the tragedy in Japan and our own “tsunami”

It’s 2 am and I can’t sleep. Upon leaving work yesterday, Immersion Active’s social media guru, Ross Hollebon, suggested that I might want to address the inconvenient truth about the name of our weekly ebrief, Silver Tsunami, in light of the tragedy still unfolding in Japan. But that’s not what has me awake.  I’m up […]

March 15, 2011

Brewing up a Mobile Application Strategy for Baby Boomers

Can the cult of coffee bean aficionados and brewing engineers help interactive developers and designers build a better mobile app for baby boomers? The 55–64 year olds (both trailing edge 18% and leading edge 13%) who make up 31% of the smart phone user base, certainly hope so. A cup of coffee can be comforting […]

January 17, 2011

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