We invite you to learn more about marketing to boomers, seniors and the mature markets.

50-Plus Advertising

5 Mistakes of Lead Generation with Mature Consumers

These five mistakes in lead generation with mature consumers are some of the most common among marketers. Each one costs marketers hundreds of potential leads and, consequently, thousands of dollars. Don’t get caught making one of these mistakes! 1. Brands don’t capture existing demand before they spend on lead generation. The first mistake happens simply because […]

November 12, 2015

Top 7 Online Marketing Channels for Mature Consumers in 2015

The Internet has drastically changed the way in which information is shared, and has had a profound impact on marketing to mature consumers. Older adults are deeply engaged with interactive media, making online marketing channels a powerful method to connect with these consumers. Learn which channels are most effective in this latest white paper from Immersion Active.

April 12, 2015

Analyzing the Hype Around Hopper

He’s not hitting the road on a Harley, channeling a sociopathic criminal, or threatening Keanu and Sandra with a bomb on a bus. Rather, Dennis Hopper’s encouraging baby boomers to see an Ameriprise financial adviser. Since it spun off from American Express, Ameriprise has targeted affluent baby boomers, whom they feel are headed into retirement […]

October 3, 2007

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