Home buyers are going to use your social media channels to judge whether your community offers the type of lifestyle they want in their next home purchase..
Yet many home builders and developers find building and maintaining a social media presence confusing and difficult. That’s why Immersion Active offers our Social Media Management Program.
The Social Media Management Program includes:
Prospective buyers expect to find your community on places like Facebook and YouTube. They expect to see photos and videos of local events and to see an engaged community among your existing residents. They don’t expect, or want, a continuation of the marketing and advertising messages they see through your paid advertising and website.
To help builders and developers optimize their social media channels, Immersion Active offers these services as part of our Social Media Management Program:
Have vacation rentals or event venues you need to lease? Immersion offers a special social media management add-on for both. Ask about it when you call.
Immersion Active’s specialized team members will monitor your channel for responses and opportunities to foster engagement. For each client, we develop a set of standard FAQs and responses that you can review and approve in advance. If you have an existing social media policy, we can easily work within those guidelines.
However, the goal of social media monitoring isn’t just to watch for and respond to comments, perhaps even more importantly, social media monitoring lets you identify user trends, gather voice of the customer data, and refine your audience (an especially important benefit if you are running any paid social media advertising campaigns as well).