Strategy and consulting services provide customized, digital solutions to help you reach and convert your target boomer and mature market audience.
From business analyses and campaign planning to online media/channel mix plans, we work with you to understand and optimize key moments in your customer lifecycle and increase engagement and profitability.
Immersion Active’s Account Strategists work with our digital marketing and interactive experts to create an actionable strategic plan. Once the strategy has been defined, we manage the steps to execute the plan and measure its success along the way. Our strategic planning and account management solutions are holistic and we provide a one-stop shop approach. We focus on formulating a strategic plan that improves your bottom line. Our cross-functional client teams are trained and experienced in implementing all of the processes and steps required to carry out your vision.
To improve your online performance and return on investment you need to understand what is working well and where game-changing opportunities might lie. How does your online strategy compare to your competitors in the baby boomer and mature market space? How did your last digital campaign perform against industry benchmarks? Immersion Active provides a suite of Digital Marketing Intelligence and Analysis Tools to help identify successes and opportunities.
Immersion Active’s Customer Life Cycle Management solutions help you define and optimize the steps your customers go through when considering, purchasing, using, and maintaining loyalty to your product or service. Effectively get your potential customer’s attention, teach them what you have to offer, turn them into a paying customer, and then keep them as a loyal customer whose high satisfaction results in referrals and word of mouth.
Our expertise in digital marketing and our reach within the boomer and mature market space has enabled us to create relationships with leading brands. To help you reach your goals Immersion Active will proactively recommend or evaluate potential strategic partnerships on your behalf. These partnerships can help generate demand and increase market share to supplement an online campaign.
Immersion Active specializes in digital advertising campaigns that reach and convert boomer, mature and senior audiences.
Our experience with this mature demographic gives your campaign a solid foundation, but then our teams really get to work creating powerful testing, optimization and management strategies to make the most of your advertising investment.
Immersion Active creates digital experiences that deeply resonate with boomer, mature and senior audiences. This is what is at the heart of Immersion Active’s consistent success with our digital campaigns. We start with the consumer, not with the tools. Through our process of Meaningful Online Engagement (MOE), our team immerses itself in the heart and mind of our audience. What that means for you is that every plan we deliver to our clients for mature audiences:
Our experience with the mature consumer helps you decipher what mix of digital channels, message and creative will engage your audience. We understand what channels work best online, and we have focused on understanding and developing these capabilities.
The result: a highly-focused digital marketing practice that will work to understand the unique needs of your mature audience, create multi-channel media mix scenarios and develop media plans that achieve your particular marketing and sales objectives. Our digital advertising channel capabilities include:
Good beginnings are half the battle, but the largest gains in performance often come from testing and optimization post-launch.
Clients often ask “why?”
We think that the answer lies in a simple principle. Behavior is more predictive than experience.
That’s why our team is obsessive about constantly monitoring, testing and optimizing your campaign. Our Immersion Active Rapid Testing & Optimization process lets your actual campaign performance data drive improvements to profitably engage mature consumers online. We’ll design custom weekly performance reports and insights as well as a monthly scorecard. The real time oversight of your spend ensures proactive enhancements in each channel and audience engagement insights you can use in future efforts.
Our Email and Marketing Automation team learns how your target audience communicates, then crafts communications strategies and messaging that speak directly to the mature consumer.
Our segmentation, analytics and email testing is designed to learn more about the behaviors of your target audience and we use these insights to improve the performance of your communications.
Immersion can uncover how your message and communication channels are actually perceived from the mature consumer perspective and can create a plan to build on gaps and opportunities within your communications tactics.
Mature consumers value email, but that doesn’t mean that marketers have carte blanche to send communications that aren’t relevant to them.
Immersion Active’s Digital teams focus on crafting digital communication strategies that are relevant, valuable and specific to the channels the target consumer uses.
Our teams make sure they understand the data, and what’s important about it. They believe that synthesizing performance data into insights and hypotheses they can test for clients is the most valuable aspect of reporting.
Our teams have learned the creative palette for email and direct messaging is richer than other online channels, and has additional dimensions to consider including time, sequence, channel context, personalization and automation.
Immersion Active teams can develop and manage email and marketing automation campaigns.
Analytics and Optimization services focus on delivering better results by uncovering what’s most important to our client’s bottom line.
Every Immersion Active client team includes an Optimization Analyst whose role is to identify opportunities for improvement and create optimization/testing plans that focus on the areas with the highest potential Return On Investment (ROI).
Immersion Active will compare your current online experience through the lens of custom Mature Market personas and use cases to create hypotheses, test and optimize those digital experiences for the mature consumer.
Content, Voice and Text Analytics provides more dimensions to the Audience Research and Analysis process by extracting and analyzing key words, phrases, concepts, sentiments and other meaningful text features from unstructured voice-of-customer data. These insights are used to recommend improvements to call scripts, decision flows, email nurture and other business to customer communications.
Copywriting and Content Development makes audience and customer insights come alive in our communications with the consumer.
Immersion Active’s client teams continually evaluate the communications and the channels used based upon user data, analytics and voice of customer insights to keep the communications fresh and engaging.
Research is the basis of all of our engagements. Our teams immerse themselves in understanding the target consumer and the brand. The goal of this research is to understand the audience, what motivates them, how they buy, how they communicate and what underlying factors may influence their purchasing decision.
Our client teams of strategists and analysts base all of their recommendations on primary and secondary research about the target consumer.
Our Content Development teams immerse themselves in the every day life of the target consumer. Their goal is to use all of the research and insights to sit side by side the target consumer and create living, breathing campaigns that are based on the real, day to day lives of our clients’ audiences.
Our award winning Design and Development team are experts at crafting meaningful, emotionally engaging and results-driven online experiences.
Creative isn’t just about looking pretty. Our websites, landing pages, emails, video and interactive experiences work together as part of a coherent online ecosystem guiding users towards action that produces results.
When it's time to bring your email, landing page, or website to life our designers and developers will deliver online experiences that are designed not only to impress but to deliver measureable results. We excel at creating unique interfaces to engage your audience across mobile, tablet and desktop devices.
There’s so much you want to tell your users, so many reasons they should choose to do business with you, but how can you convey that to them when most users will evaluate your brand within only seconds of interacting with your online presence? User Experience studies and streamlines the way your online communication resonates with users, honing it to ensure your message and value reaches your users.
Online video is surging in popularity, and allows you to reach users in venues beyond your email and website ecosystem via YouTube. Video and unique interactive experiences give you additional tools to reach your users and are replete with social cache to encourage sharing.
Integrated sales and marketing services grow the number of qualified leads and sales opportunities.
It is the art and science of maintaining the customer’s permission to interact and engage them while they educate themselves through the sales funnel.
We pride ourselves on working alongside our clients’ internal marketing teams, and we are often asked to train them on the subtleties of marketing to 50+ audiences.
We offer 50+ Marketing Bootcamps, as well as more specific training on areas like copywriting and interaction design for older adults. We can also design custom programs that take a deeper dive into more specific areas.