Senior Living

Integrated Marketing with the Flexibility to Meet Each Community’s Unique Needs

Every senior living community has a unique story to tell. Integrated marketing allows you to tell that story in the most vibrant way, while tailoring the message to the specific audience you are trying to reach, whether that’s the seniors themselves,their adult children, or other caregivers.

Senior Living Industry Focus

Independent Living

Built on our deep experience targeting 50+homebuyers, our Independent Living lead generation and nurture solutions help communities compete with local active-adult and age-targeted single-family properties to bring younger residents to your community.

Continuing Care

Keeping your Assisted Living, Memory Care, and Skilled Nursing census high requires a deep understanding of the family caregiver and adult child. We provide our clients with unmatched Xpertise and Xperience connecting to and engaging family caregivers.

Employee Recruitment

Recruiting and retaining staff is a challenge for every community. Our Xperience driving over 1,000,000 caregiver employment inquiries a year for clients throughout the U.S. gives us the knowledge of how to address your community's unique recruitment needs.

Our Team

At Immersion Active, we specialize in marketing to 50+ consumers. We were the first, and continue to be the leading agency in the U.S. focused solely on the intersection of digital marketing and the mature consumer. Whether you are trying to sell (or rent) independent living properties, drive continuing care leads, or recruit experienced team members, Immersion has the in-depth experience to help you reach the right audience, at the right time, with the right message, in the right volumes. Discover how lead generation, content strategy, and website design can work together to drive the leads that will fill your sales funnel.

our services

lead generation

Digital marketing allows you to reach very specific target audiences based on your community’s needs and challenges,whether that's reaching homebuyers (or renters), family caregivers, or prospective employees.

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Content Strategy

A well thought out and Xecuted content strategy is essential if you are going to interact with older adults online. Let us help you build a strategy that will leverage this powerful communication channel.

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Website Design

Telling your community's unique story online requires a deep understanding of how older adults use the Internet, what they expect to find, how to gain their trust, and most importantly, convert them into inquiries.

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Over 10 years ago, Immersion Active began focusing on digital marketing to 50+ consumers because we believed, as we still do, that they represent an underserved and misunderstood consumer online. By using the Internet to help mature consumers connect with ethical, trustworthy brands, we help older adults live healthier, fuller, and more meaningful lives. Senior Living plays a crucial role in helping to fulfill this goal and that's why we believe that together, we can help older adults live with authenticity, vitality, and purpose.

Let's Talk

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