Bob Dylan said, “The times they are a changin'” and that is certainly true of the news coming out during the past few weeks. If you are a property developer, builder, or marketing manager with homes in progress or communities under development, you might wonder if these changing times are the right time to be spending money on marketing your communities. The strategy experts at Gilbert & Sheppard and Immersion Active firmly believe it is.
Especially in dramatic times such as these, prospective buyers are looking for companies with the ability to weather a storm. To show your customers that you are viable and strong, you need to maintain a strong online presence. This includes being available to answer questions and assist them during this time of ever-changing circumstances.
Before C-19, consumers were already spending more time online than watching TV. Now that so many are required to shelter in place and/or work from home, the volume of online users is rapidly escalating. This captive audience is a huge opportunity for online engagement. Creating authentic stories about how your community lives, and about the new homes that are available, will resonate strongly with an audience thinking a lot more about what makes the “perfect home.”
A well-crafted integrated marketing strategy should be designed to put your company’s best foot forward for the long term. The effectiveness of those strategies relies on a continued and tactful online presence, including the use of your social platforms, website, landing pages, and digital ads. In fact, during these turbulent times, your website and social media channels will play an even greater role in building and sustaining a relationship with your buyers than any other kind of outreach.
While technology can’t and shouldn’t do all of the work of positioning and selling a new home community, it can equip a community’s sales team with tools to stay engaged with prospective buyers and facilitate the home buying journey from A-to-Z.
At Gilbert & Sheppard and Immersion Active, we use teleconferencing, video conferencing, and document sharing platforms to facilitate our daily business operations. Many of these tools are available for free right now and can make interacting with your buyers easy and seamless. If you need guidance on how best to implement these tools, we can help! We’d be happy to talk you through the basics so that your team becomes more comfortable with the online tools that are available.
All of us at Gilbert & Sheppard and Immersion Active believe we are helping others live better lives by inspiring consumers to choose the lifestyle, homes, and services our clients provide. At the same time, we are helping our clients by ensuring their digital and traditional marketing strategies are working effectively to inform and influence buyer engagement.
Once this time of crisis is over, we want you to be in the best possible position to meet the surge in demand for new homes - especially in light of all-time low interest rates. Keeping a robust and effective marketing strategy now is the best way to make sure you’re ready when the times finally stop “a changin'”.
Give us a call if there is anything we can do to help you and your team adjust your marketing strategy to meet the changin’ times. Our team is here for your team.