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Why it makes sense that Nars’ latest campaign star is 68 years old

Mature modeling isn’t limited to senior products, and this marketing trend won’t be leaving anytime soon. Leading cosmetic company Nars, led by Francois Nars, just unveiled their newest campaign star, 68-year-old Charlotte Rampling. It’s her “strength of character” that makes her perfect for the role, says Nars.

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