silver-tsunami 5165

Where to launch a new product? Don’t forget Google

[I actually saw that Jonathan posted a comment on this article!] Stephen Reilly of Vibrant Nation sums up why brands need to treat Google as if it was their home page, and says, “DonŒt bother investing in a marketing plan to launch a new product for Boomers that doesnŒt include a plan for generating authentic content, reviews and shopping options online.”