With today’s economy, it is more important than ever to be sharp, up-to-date, and focused about your product or service and your marketing message and channel. At What’s Next, you’ll find the latest in digital marketing strategies to reach baby boomers, you will meet new players in the boomer marketplace, and you will find new ways to partner effectively to drive down acquisition costs and drive up sales.
This year’s theme is “The Boomer Market 2009: Building Value…Getting Results.”
Meet the latest baby boomer thinkers and entrepreneurs. Gain valuable insights into the latest trends and movements shaping the boomer marketplace. Most importantly, discover winning ideas on:
- How to build online communities that engage baby boomers and seniors
- How to create marketing campaigns that make complex products simple
- How you should use social media tools to build your brand
- How to reach and engage different segments of the caregiver market