silver-tsunami 5131

Upscale baby boomers plan luxury purchases

Upscale’ baby boomers, categorized as older adults with either a personal net worth of at least $1 million or who live in a household with income of at least $250,000, control almost one-quarter (23%) of total estimated net worth, according to a report by The Shullman Research Center. Brands–especially luxury businesses–need to keep this group in the forefront of their minds; they are ready to buy.