A lot happened at our company in 2016 – and a lot happened in the world of senior and baby boomer marketing, too. It’s been an exciting ride for us as a company, as we’ve spent the past year putting new trends to use as we reach baby boomers online. Along the way, we’ve unpacked a lot of those same topics on our blog. From social media marketing to web design, our goal has been to keep you informed about the techniques that are most effective.
Now, for your convenience and reading enjoyment, we’re putting together our 10 most popular blog articles from 2016. Our hope is that you’ll find these articles helpful to you and your organization as you continue reaching a senior audience.
In this post, we made a few bold predictions as to what 2016 would hold for baby boomer marketing. Did we get everything right? You’ll have to read on to find out.
It’s no secret that older consumers have become increasingly engaged on social media. In this article, we reviewed seven different social media channels, and gave each one a thumbs up or thumbs down based on its potential to reach a senior audience.
Where do older women with disposable income congregate so that they can click on banner ads? It’d be great if there was a simple answer to that questions. Instead, targeting female boomers online takes a thorough understanding of the customer journey.
Communicating well with seniors on Facebook requires an understanding of the tone your audience is looking for. In this post, we explore a few tips that can help you to communicate with increased effectiveness.
When it comes to marketing to seniors, mistakes are as common as they are in all other aspects of life. Luckily, you can learn from the experiences of others.
Not sure if you’re ready to engage your customers with video? Well, reaching baby boomers with video online may be easier than you think – and neglecting it is probably more costly, too.
In this post, we take a look at a few of the most common mistakes website make when attempting to reach seniors. Don’t worry, though – we also take a look at how to correct them.
What if we told you that there was an approach to digital marketing that could dramatically improve your results? Well, there is. It’s called full funnel advertising.
If your website redesign is focused entirely on slick graphics and an eye-catching tagline, you may miss out on aligning your site with the goals that really influence your business. In this article, we discuss how to go about a website redesign for seniors to get real results.
Alternative health solutions are a growing field for seniors. Here are the key steps to marketing pain management and alternative health solutions online.