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Immersion Active’s Top 10 Blog Posts of 2016

A lot happened at our company in 2016 – and a lot happened in the world of senior and baby boomer marketing, too. It’s been an exciting ride for us as a company, as we’ve spent the past year putting new trends to use as we reach baby boomers online. Along the way, we’ve unpacked a lot of those same topics on our blog. From social media marketing to web design, our goal has been to keep you informed about the techniques that are most effective.

Now, for your convenience and reading enjoyment, we’re putting together our 10 most popular blog articles from 2016. Our hope is that you’ll find these articles helpful to you and your organization as you continue reaching a senior audience.

1. Boomer Marketing Manifesto for 2016

In this post, we made a few bold predictions as to what 2016 would hold for baby boomer marketing. Did we get everything right? You’ll have to read on to find out.

2. Targeting Older Consumers Through Social Media Marketing in 2016

It’s no secret that older consumers have become increasingly engaged on social media. In this article, we reviewed seven different social media channels, and gave each one a thumbs up or thumbs down based on its potential to reach a senior audience.

3. The Best Places to Target Female Boomers Online

Where do older women with disposable income congregate so that they can click on banner ads? It’d be great if there was a simple answer to that questions. Instead, targeting female boomers online takes a thorough understanding of the customer journey.

4. 5 Tips for Talking to Boomers and Seniors on Facebook

Communicating well with seniors on Facebook requires an understanding of the tone your audience is looking for. In this post, we explore a few tips that can help you to communicate with increased effectiveness.

5. The Biggest Mistakes When Marketing to Baby Boomers

When it comes to marketing to seniors, mistakes are as common as they are in all other aspects of life. Luckily, you can learn from the experiences of others.

6. The Best Ways to Reach Baby Boomers with Video

Not sure if you’re ready to engage your customers with video? Well, reaching baby boomers with video online may be easier than you think – and neglecting it is probably more costly, too.

7. Why Seniors Hate Your Website

In this post, we take a look at a few of the most common mistakes website make when attempting to reach seniors. Don’t worry, though – we also take a look at how to correct them.

8. The Secret Behind the Best Digital Marketing Strategies

What if we told you that there was an approach to digital marketing that could dramatically improve your results? Well, there is. It’s called full funnel advertising.

9. Essential Strategies for a Website Redesign for Seniors

If your website redesign is focused entirely on slick graphics and an eye-catching tagline, you may miss out on aligning your site with the goals that really influence your business. In this article, we discuss how to go about a website redesign for seniors to get real results.

10. How to Market Alternative Health Solutions Online

Alternative health solutions are a growing field for seniors. Here are the key steps to marketing pain management and alternative health solutions online.

Looking for more insights into reaching baby boomers and seniors online? We’d love to hear from you. Get in touch with us online, or at 301-631-9277.

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