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The key to winning boomers’ travel business

Mark Bradbury, AARP’s Senior Director of Insights and Integrated Marketing, gives six ways to connect with boomers’ travel priorities. Boomers spend over $78 million on vacation travel annually┬┤$29 billion more than Gen X, and $23 billion more than Millennials. With that statistic in mind, it’s important that marketers develop strategies that will win boomers’ business.