industry-news-events 3022

Targeting Boomers and Beyond

This one-day workshop will bring together top mature marketers from around the globe to share valuable insights, new research, and proven strategies for building successful relationships with baby boomer and senior consumers.

“Targeting Boomers and Beyond” is co-hosted by the International Mature Marketing Network and the Market Research Global Alliance. Speakers include:

  • Dr. Carol Orsborn, senior strategist with Vibrant Nation
  • Sandra Timmerman, executive director of the MetLife Mature Market Institute
  • Andrew Nibley, Chairman and CEO of Marsteller
  • Brent Green, author and generational marketing expert
  • Kevin Lavery, managing director of Millennium Direct