Thank you to all of our readers who completed our readership survey. This valuable information will help us make Silver Tsunami even more valuable for you in 2018. While the number of completed surveys was not high, only 5% of our subscribers responded, we do believe the results are directional and wanted to share them […]
There is no shortage of statistics when it comes to Baby Boomers. What you do with them, however, is the important thing. If you’re marketing to Boomers, it’s important to know as many current statistics as possible so that you can have a better grasp and understanding of your audience. If you’re treating the market […]
Responding quickly to a lead in the senior market has a greater impact than you might think. These response time statistics will shake up your thinking on just how critical a quick reply really is. Immersion Active Recommends: Develop a process around responding to web leads, with roles and responsibilities. Set up alerts and emails […]
There is no doubt that adults 50+ will continue to be the most powerful consumers in the marketplace. The last of the baby boomers turned 50 in 2014 and there are currently over 100 million adults in the United States over the age of 50. With Gen X coming into the mix, the size, wealth and spending of mature consumers changes the landscape of the digital world we live in. Here is a select list of stats and data surrounding adults 50+, baby boomers and seniors.
Baby boomers are the Web’s largest constituency, making up more than 30 percent of the United States’ 200 million+ internet users. Older adults are willing to spend their money online and are quickly adapting to mobile. They use the Internet for research, shopping and are active on social media. Here is a select list of stats and data surrounding older adults as online consumers.
Many misconceptions surround the marketing viability of today’s older adults – and you may be wondering which, if any, are true. Below is a list of myths as well as the realities that surround marketing to older adults online.
Adults over 50 now account for up to 80 percent of luxury travel spending in America at over $150 billion a year. On average, older adults will take 4 trips per year and rank travel as their number one leisure activity; boomer women spend nine out of every ten-vacation dollars. This profile highlights the stats and data of the boomer traveler and insights from Immersion Active on tapping into this lucrative market.
Older adults are redefining many of our societal norms, including when they retire, how they retire, and how much money they have going into and through retirement. As a result, the pre-retiree audience often spans almost the entire spectrum of the 50+ market, (even Baby Boomers who have officially “retired” often end up back in the workforce thus becoming “pre-retirees” again). This profile highlights the stats and data of the pre-retiree and Immersion Active insights for engaging them online.
The 55+ market is more health conscious than other age groups and 82% of online boomers and seniors use the Internet to research health and wellness information. The health and wellness of mature consumers has far-reaching implications, from public policy and taxation to climbing insurance costs and the rise of new health care industries that cater to an older demographic. This profile highlights the stats and data of the health conscious boomer and the trend of health aging of older adults in the U.S.
Seventy-five percent of adults 65+ report being a grandparent and the number of grandparents is growing at more than twice the overall population growth rate. This year, 60% of the grandparent population are baby boomers. They are tech savvy, and they stay connected to their friends and family. This profile highlights stats and data surrounding the grandparent market along with Immersion Active insights to connect with these consumers online.
With 43.5 million+ caregivers in the U.S., this audience represents a significant market for senior products and services. This profile highlights stats and data surrounding the caregiver market along with Immersion Active insights from years of experience helping clients connect with family caregivers online.
Aging in Place is a growing movement supported by the fact that older adults want – and increasingly need – to remain in their homes as long as they can. This trend is quickly becoming part of the mainstream culture in the U.S. affecting everything from housing and design to technology, health services, and the whole senior living industry.