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Social recruiting (and advertising) game is changing

Ted Gilvar, chief global marketing officer for Monster, points out that a large amount of boomers are fearful of emerging mobile and social problems–but the social arena is actually on their side. “Marketers of all things need to further encourage Boomers to free themselves from the shackles of being digital immigrants, while making it as easy as possible for them to start participating and bringing their own native approaches to the online world,” he says.

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