SMASH 2015 is the leading conference for sales and marketing strategists across the senior care industry. Joe Ford, Immersion Active VP of Digital Marketing Practices, will lead a session on omni-channel marketing and will join Immersion Active President David Weigelt in leading a roundtable discussion on family caregiver audience acquisition.
Roundtable Discussion: Winning the Family Caregiver
When: October 14, 2015 at 12:30 p.m.
Facilitators: David Weigelt and Joe Ford, President and VP Digital Marketing Practices, Immersion Active
Weigelt and Ford, part of the Immersion Active team that aggregated the second-largest family caregiver audience in the U.S., will discuss how to use digital media to cost effectively build an audience of your most valuable prospects and move them through the funnel. The discussion will cover a variety of tools and tactics for family caregiver audience acquisition, including analytics, SEO, PPC, social media, social advertising, content, video and mobile.
Omni-Channel Marketing: How to Make It All Work
When: October 15, 2015 at 11 a.m.
Speaker: Joe Ford, V.P. Digital Marketing Practices, Immersion Active
Digital tools and technology have revolutionized the way we market to customers. From smartphones, tablets and desktops to social media and apps, the marketing landscape is changing and marketers are challenged by how to create coherent experiences across these channels.
In this session, Ford will highlight how mature consumers’ digital media consumption requires marketers to rethink how they’ve traditionally created campaigns and how digital marketers are creating distinctive cross-channel campaigns. Marketers will learn strategies for creating, measuring and optimizing a cohesive and consistent customer experience across each step of their journey and across different digital experiences using data from call centers, web analytics, email, third-parties, and social media.