silver-tsunami 5207

Silver is the new gold

Silicon Valley is finally beginning to pay attention to the extreme value baby boomers have to offer instead of being hyper-focused on more youthful generations. As Slate writer Jon Nathanson writes, “Facebook has no reason to ignore the $750 billion baby boomer market, and neither do any of the startups trying to become the next Facebook … Studies by Jupiter Research, Nielsen, Pew, and others show that boomers spend an average of 27 hours per week online´two hours longer than millennials.”