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Savvy seniors: Engaging the 65+ online shopper

In email marketing campaigns, senior shoppers should not be ignored. In fact, one study found 47 percent of online consumers aged 65+ are buying online at least once a month, while another showed 37 percent buy online monthly. In this article, ClickZ gives insight into the technological savviness of boomers, exploring the fact that older adults are looking for a good deal–and they’re not afraid to look elsewhere.