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Pre-Retiree Stats and Data

Older adults are redefining many of our societal norms, including when they retire, how they retire, and how much money they have going into and through retirement. As a result, the pre-retiree audience often spans almost the entire spectrum of the 50+ market, (even Baby Boomers who have officially “retired” often end up back in the workforce thus becoming “pre-retirees” again). This profile highlights the stats and data of the pre-retiree and Immersion Active insights for engaging them online.

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