We invite you to learn more about marketing to boomers, seniors and the mature markets.


Community 50+ Asia

AARP International, in partnership with the East West Center, will bring together non-governmental organizations concerned about a rapidly aging Asian population at Comm. The conference will allow participants to share strategies and practices for creating environments in which effective service, advocacy, and membership organizations for older citizens can be built…

Date & Location:

November 23, 2007 – Ihilani Resort and Conference Center in Honolulu, HI

Analyzing the Hype Around Hopper

He’s not hitting the road on a Harley, channeling a sociopathic criminal, or threatening Keanu and Sandra with a bomb on a bus. Rather, Dennis Hopper’s encouraging baby boomers to see an Ameriprise financial adviser. Since it spun off from American Express, Ameriprise has targeted affluent baby boomers, whom they feel are headed into retirement […]

October 3, 2007

Experience Matters for Presidential Candidates, So Where’s the User Experience?

In the last presidential election, one out four voters were members of AARP. And the Iowa caucus rapidly approaching, voters over the age of 50 are proving to be just as important this time around. According to this Reuter’s article, Iowa’s elderly population is the state’s largest voting constituency and could make or break some […]

September 25, 2007

Healthcare Blogging & Social Media Summit

The Fall 2007 Healthcare Blogging and Social Media Summit is a conference for people who want to deploy blogging and social media on behalf of their companies and brands. The sessions will cover why this form of communication is taking off; how quickly it can damage a brand's reputation if…

Date & Location:

September 17, 2007 – The Chicago Hilton

AAHSA Annual Meeting and Exposition

The AAHSA Annual Meeting and Exposition is the aging services event of the year. The event hosts more than 4,2000 aging-service leaders and is a prime opportunity to meet CEOs, CFOs, CIOs, trustees, purchasing directors, and marketing professionals from major aging-services providers like nursing facilities, assisted living residences, continuing care…

Date & Location:

July 16, 2007 – The Orange County Convention Center in Orlando

Baby Boomers Asia 2007

The population around the world is aging „ an unprecedented phenomenon like we've never seen before. In response to this growing trend, Universal Network Intelligence is holding Baby Boomers Asia 2007, a conference to provide a unique platform for leading practitioners to establish best practices, discuss challenges and opportunities, network…

Date & Location:

July 16, 2007 – Hong Kong

AARP’s Life@50+ National Event and Expo

AARP's Life@50+ National Event and Expo is headed to Boston and set to be a revolutionary experience. Seminars will be held with celebrity speakers such as Michael and Kirk Douglas, basketball legend Bill Russell, red carpet fashionistas Joan and Melissa Rivers, and cosmetics guru Bobbi Brown, cooking demonstration with celebrity…

Date & Location:

July 16, 2007 – Boston

Baby Boomers Eating Up Cosmetic Dentistry

In a column published in Dental Economics, Dr. Craig Cooper analyzes the affect of baby boomer consumers on implant dentistry. He attributes the growth of the implant dentistry industry to baby boomers discretionary spending: “Folks who prefer driving BMWs to Fords want the best when it comes to dental care … and many are willing […]

June 29, 2007

Silicon Valley Boomer Venture Summit

Now in its third year, the Silicon Valley Boomer Business Summit gathers a range of innovators in the fast-growing 40+ marketplace, including prominent members of the private venture investment community, directors of leading nonprofit organizations, media that track the boomer and senior markets, and entrepreneurs and early-stage companies developing products…

Date & Location:

June 19, 2007 – Santa Clara University

Seniors Optimistic About the Futures in Their Homes

A study conducted by the Internet Home Alliance Research Council found that homeowners over the age of 65 worry less than younger homeowners about living independently, feeling secure in their home, using the bathroom independently, seeing a doctor on short notice and staying connected to family. Read full article. Overall, they found that seniors are […]

May 31, 2007

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