We invite you to learn more about marketing to boomers, seniors and the mature markets.


NCOA-ASA National Aging in America Conference

The nation's two largest professional associations in aging „ the National Council on Aging (NCOA) and the American Society on Aging (ASA) „ are collaborating again to offer the most dynamic educational conference and networking opportunity in North America for professionals in the field of aging. Aging in America, March…

Date & Location:

March 27, 2008 – The Marriott Wardman Park Hotel in Washington, D.C.

What’s Next Boomer Business Summit

With today's economy, it is more important than ever to be sharp, up-to-date, and focused about your product or service and your marketing message and channel. At What's Next, you'll find the latest in digital marketing strategies to reach baby boomers, you will meet new players in the boomer marketplace,…

Date & Location:

March 26, 2008 – The Omni Shoreham Hotel in Washington, D.C.

“Older, Richer, Wiser?” Conference

The 7th annual 'Older, Richer, Wiser?' conference brings together marketers from a range of industries including finance, travel and leisure and FMCG to offer you the chance to network with colleagues and hear presentations from top brands on how to optimize your mature marketing strategy for measurable results. Sponsored by…

Date & Location:

March 14, 2008 – The Cavendish Conference Centre in London

50+ New England Housing Council Symposium

The 50+ New England Housing Council is focusing this program on industry experts who have proven strategies for success. Featured speakers include: Jeff Smedley, Mature Living Choices Magazine, who will offer new data and research on properties in 30 markets where active adults are looking for homes. Dan Green, The…

Date & Location:

January 24, 2008 – The Sheraton Harborside Hotel in Portsmouth, NH

The Silver Industry Conference & Exhibition

The 2008 Silver Industry Conference & Exhibition (SICEX) is aimed at stimulating business interest to harness the economic opportunities of an aging Asia by focusing on four key areas: Healthcare and wellness; travel and leisure; finance; and technology. The conference and exposition will be a convergence of professionals, business leaders,…

Date & Location:

January 10, 2008 – The Suntec Convention Center in Singapore

Community 50+ Asia

AARP International, in partnership with the East West Center, will bring together non-governmental organizations concerned about a rapidly aging Asian population at Comm. The conference will allow participants to share strategies and practices for creating environments in which effective service, advocacy, and membership organizations for older citizens can be built…

Date & Location:

November 23, 2007 – Ihilani Resort and Conference Center in Honolulu, HI

Analyzing the Hype Around Hopper

He’s not hitting the road on a Harley, channeling a sociopathic criminal, or threatening Keanu and Sandra with a bomb on a bus. Rather, Dennis Hopper’s encouraging baby boomers to see an Ameriprise financial adviser. Since it spun off from American Express, Ameriprise has targeted affluent baby boomers, whom they feel are headed into retirement […]

October 3, 2007

Experience Matters for Presidential Candidates, So Where’s the User Experience?

In the last presidential election, one out four voters were members of AARP. And the Iowa caucus rapidly approaching, voters over the age of 50 are proving to be just as important this time around. According to this Reuter’s article, Iowa’s elderly population is the state’s largest voting constituency and could make or break some […]

September 25, 2007

Healthcare Blogging & Social Media Summit

The Fall 2007 Healthcare Blogging and Social Media Summit is a conference for people who want to deploy blogging and social media on behalf of their companies and brands. The sessions will cover why this form of communication is taking off; how quickly it can damage a brand's reputation if…

Date & Location:

September 17, 2007 – The Chicago Hilton

AAHSA Annual Meeting and Exposition

The AAHSA Annual Meeting and Exposition is the aging services event of the year. The event hosts more than 4,2000 aging-service leaders and is a prime opportunity to meet CEOs, CFOs, CIOs, trustees, purchasing directors, and marketing professionals from major aging-services providers like nursing facilities, assisted living residences, continuing care…

Date & Location:

July 16, 2007 – The Orange County Convention Center in Orlando

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