We invite you to learn more about marketing to boomers, seniors and the mature markets.


Experience Matters for Presidential Candidates, So Where’s the User Experience?

In the last presidential election, one out four voters were members of AARP. And the Iowa caucus rapidly approaching, voters over the age of 50 are proving to be just as important this time around. According to this Reuter’s article, Iowa’s elderly population is the state’s largest voting constituency and could make or break some […]

September 25, 2007

Healthcare Blogging & Social Media Summit

The Fall 2007 Healthcare Blogging and Social Media Summit is a conference for people who want to deploy blogging and social media on behalf of their companies and brands. The sessions will cover why this form of communication is taking off; how quickly it can damage a brand's reputation if…

Date & Location:

September 17, 2007 – The Chicago Hilton

AAHSA Annual Meeting and Exposition

The AAHSA Annual Meeting and Exposition is the aging services event of the year. The event hosts more than 4,2000 aging-service leaders and is a prime opportunity to meet CEOs, CFOs, CIOs, trustees, purchasing directors, and marketing professionals from major aging-services providers like nursing facilities, assisted living residences, continuing care…

Date & Location:

July 16, 2007 – The Orange County Convention Center in Orlando

Baby Boomers Asia 2007

The population around the world is aging „ an unprecedented phenomenon like we've never seen before. In response to this growing trend, Universal Network Intelligence is holding Baby Boomers Asia 2007, a conference to provide a unique platform for leading practitioners to establish best practices, discuss challenges and opportunities, network…

Date & Location:

July 16, 2007 – Hong Kong

AARP’s Life@50+ National Event and Expo

AARP's Life@50+ National Event and Expo is headed to Boston and set to be a revolutionary experience. Seminars will be held with celebrity speakers such as Michael and Kirk Douglas, basketball legend Bill Russell, red carpet fashionistas Joan and Melissa Rivers, and cosmetics guru Bobbi Brown, cooking demonstration with celebrity…

Date & Location:

July 16, 2007 – Boston

Baby Boomers Eating Up Cosmetic Dentistry

In a column published in Dental Economics, Dr. Craig Cooper analyzes the affect of baby boomer consumers on implant dentistry. He attributes the growth of the implant dentistry industry to baby boomers discretionary spending: “Folks who prefer driving BMWs to Fords want the best when it comes to dental care … and many are willing […]

June 29, 2007

Silicon Valley Boomer Venture Summit

Now in its third year, the Silicon Valley Boomer Business Summit gathers a range of innovators in the fast-growing 40+ marketplace, including prominent members of the private venture investment community, directors of leading nonprofit organizations, media that track the boomer and senior markets, and entrepreneurs and early-stage companies developing products…

Date & Location:

June 19, 2007 – Santa Clara University

Seniors Optimistic About the Futures in Their Homes

A study conducted by the Internet Home Alliance Research Council found that homeowners over the age of 65 worry less than younger homeowners about living independently, feeling secure in their home, using the bathroom independently, seeing a doctor on short notice and staying connected to family. Read full article. Overall, they found that seniors are […]

May 31, 2007

Menopause Is No Longer a Four-Letter Word

An estimated 37 million women in the United States are menopausal, making this inevitable experience no longer a taboo topic. This is due in large part to the mass amounts of boomer women facing menopause and the variety of (sometimes controversial) treatment options available. Read the full article. It is rare that any two women […]

May 31, 2007

Boomers Are Talking, and Their Friends Are Listening

A new study of 502 U.S. baby boomers, titled “B2F Connections,” found that boomers serve as important information sources for fellow boomers when making purchasing decisions. Read complete article. The study, conducted by Weber Shandwick, said that most boomer to friend conversations and word-of-mouth recommendations are very personal in nature and rich with personal opinion. […]

May 31, 2007

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