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Over 50 and feeling frisky?

Mike Luckwell, recent purchaser of Reader’s Digest, feels there is a profitable gap in the 50-plus market–and he’s ready to market to that gap, an ‘advertiser’s nirvana.’ “Over-50s have a very different life than they did 20 years ago,” Luckwell said. “People over 65 are jumping out of aeroplanes now, itŒs a younger type of audience with a ridiculously high proportion of the wealth and only 10% of advertising.”

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