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Online product and service research ranks high among older adults

As discussed in this article by PR Newswire, “adults over the age of 70 turn to company websites and online reviews as their top resources in decision making.” Even though marketers have largely focused on younger demographics in their online marketing strategies, much of the older generation is turning to the online space as well, showing us that the “young crowd” is not the only crowd doing much of their shopping online.

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