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Mind Your Own Business Conference

Planning the Agency Website That Works

Based on his book, A Website That Works, Mark O’Brien will share a 9-step process that provides a framework for creating website strategies that will help you take the lead on client web projects and plan sites that specialize in attracting, informing, and engaging the right audience.

Mark will then conduct a live in-person interview with four small agency principals, including Immersion Active principal Jonathan Boehman, who have websites that have proven to be effective business generating tools. They will share their experiences with their websites, with a particular focus on how they have created and maintained their content strategy and how their sites are used to generate leads, nurture leads, and close business.