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Look ahead „ are you really talking to the right markets?

Rebecca Wilson, director of Stretch Marketing, says that they key difference between marketing that works and marketing that doesn’t is macroeconomics. Taking a look at current trends and making a forecast of future trends can help marketers decide who and which markets to go after. According to this article, the aging population, along with several others, is one demographic marketers absolutely need to work into their marketing plans this year.